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Building Strategic Capabilities for Consumer Driven Businesses |
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Marketing’s New Age Today’s marketers have a difficult task. Marketing can no longer be reduced to five P’s. And retail marketing is now more than displays, promotions and circulars. Consumers are over-messaged, over-merchandised and overwhelmed. They’ve become skeptical listeners and savvy shoppers – their loyalty is hard to gain and even more difficulty to keep. To offset these challenges, technology sellers promised new tools to create intimate consumer relationships – and delivered spam, pop-up ads and interactive voice response. Yet ignoring technology’s impact on marketing would be synonymous with ignoring the Internet as either a communication or commerce channel. Today, successful retailers and consumer goods companies are part brand builder, part consumer researcher, part environmental designer, part visual designer – and part technologist. They are analytical powerhouses. They utilize sophisticated tools to predict demand, tailor offerings, plan margins, manage real-time pricing, and create true relationships with their customers. Information management is a core competency. PRA helps retailers and consumer goods companies build strategies, systems and processes that enhance sales and marketing capabilities – driving immediate revenue and gross margin improvement. - CRM Program Architecture - CRM Systems Development - Customer Database Design and Deployment - Pricing Strategy and Optimization |
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