Pinnacle Rock and Fry – A Great Combination

March 14, 2007

Pinnacle Rock Associates (PRA) is pleased to announce its acquisition by Fry, Inc. PRA has spent 10 years building business and technical competencies for growing multi-channel firms. Since 1994, Fry has provided transactional e-commerce solutions that include web design and development, as well as a leading e-commerce platform. The merging of our companies -- both our capabilities and cultures -- is a natural fit. Together, we now offer clients enhanced services across the entire retail value chain. We're excited about this new chapter in PRA's story and look forward to working as a division of Fry to enrich our clients' retail strategies. To learn more about Fry and the acquisition, please visit www.fry.com.

"PRA has grown by helping retailers and manufacturers build more profitable multi-channel businesses. Fry's customer-facing design and transactional web capabilities are a natural complement to our retail operations expertise. Together we can provide our customers with everything it takes to be successful in multi-channel retail."
Mark Pierce, Principal - Pinnacle Rock Associates