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Building Strategic Capabilities for Consumer Driven Businesses |
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PRA Background PRA was founded on the belief that significant competitive advantage is gained in the retail and consumer goods industry when information technology is utilized correctly – solving the right problem with a practical solution. Founded in 1997, PRA set out to establish a firm with the experience and expertise to aid clients in developing appropriate capabilities that generate real and lasting results. Since its founding, PRA has established a successful track record working with prominent retailers and consumer goods companies including Home Depot, West Marine, Kohl's, Cabela's, DFS Group Limited, Design Within Reach, Smith & Hawken, Sur La Table and others. |
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